The Social Impact Podcast with Bree Jensen

Opting In to Humanity, Courage, and Imagination with Aurora Archer

Bree Jensen

In this episode of The Social Impact Podcast, host Bree Jensen sits down with Aurora Archer, visionary leader, cultural strategist, and Founder and CEO of The Opt-In, a certified B Corporation transforming workplace cultures through equity-centered leadership.

Aurora shares her journey as a first-generation Afro-Latina from Texas and Mexico, reflecting on how her upbringing, values, and family shaped her work in advocacy, business, and belonging. Together, Bree and Aurora discuss the power of self-awareness, the importance of rest in sustainable advocacy, and how imagination can guide social change.

Aurora also speaks about her role as an advisor for Latinas in Beauty, a nonprofit expanding representation and leadership opportunities for Latina entrepreneurs and executives in the beauty industry.

Listen to learn:

  • How to lead with love and integrity
  • What it means to “opt in” to your humanity
  • The power of values, courage, and curiosity in building authentic impact

Follow Aurora: LinkedIn

Website + Podcast: theopt-in.com

Support the show

Episode Overview

In this deeply inspiring conversation, host Bree Jensen sits down with Aurora Archer, a visionary leader, cultural strategist, and advocate for equity-centered leadership. As the CEO and Founder of The Opt-In, a certified B Corporation, Aurora partners with organizations to transform workplace cultures and create environments where all identities thrive.

Drawing on over 25 years of global experience across Fortune 100 companies, startups, and social enterprises, Aurora shares her personal journey from San Antonio to the boardroom—and the powerful lessons in self-awareness, values, and belonging that have guided her along the way.

Together, Bree and Aurora explore how to lead with love, stay grounded in your values, and sustain your work in impact-driven spaces through courage, rest, and imagination.

🌍 Key Themes & Takeaways

  • Roots and Resilience: How Aurora’s Afro-Latina upbringing in Texas and Mexico shaped her understanding of humanity, empathy, and advocacy.
  • Values as a North Star: Why integrity, courage, and curiosity remain at the heart of leadership.
  • Opting In to Humanity: The call to embrace self-awareness, stay curious, and take accountability for the energy we bring into every space.
  • Sustainable Advocacy: Knowing your role, resting when needed, and recognizing that every contribution—from the front lines to handing out water—is vital to lasting change.
  • Reimagining Beauty & Representation: A look at Latinas in Beauty, where Aurora serves as an advisor, and how Latina leaders are redefining beauty and entrepreneurship.
  • Imagination as a Tool for Change: Aurora’s invitation to “opt in” to imagination as a path toward a more equitable and loving world.

🪞 Featured Quotes

“Every time you point a finger at someone, there are three pointing back at you.” — Aurora’s mother“I am the only person responsible for the energy I bring into a room.” — Aurora Archer“Start where you are, start with what you have, and start with whatever room you’re already sitting in.” — Aurora Archer“Our values are the North Star—they keep us pointed toward our collective humanity.” — Aurora Archer

✨ Rapid Fire Reflections

  • Motivation for Change: Love
  • Well-being Practice: Daily ritual and stillness
  • Advice for Listeners: Start where you are, with what you have, and with the room you’re in

🔗 Connect with Aurora

💬 About the Guest

Aurora Archer is the CEO and Founder of The Opt-In, a certified B Corporation dedicated to helping organizations transform their cultures and lead with equity, belonging, and authenticity. A first-generation Afro-Latina and graduate of Syracuse University, Aurora’s 25+ year career spans global leadership in Fortune 100 companies, startups, and social enterprises. She has been featured on the cover of Working Mother magazine, received multiple leadership awards, and hosts The Opt-In Podcast, where she explores the intersections of identity, equity, and humanity.

🩵 Closing Message

If this episode inspired you, please subscribe, leave a review, and share it with a friend who’s creating impact in their community.
 To learn more about The Social Impact Podcast or explore partnership opportunities, visit thesocialimpact.co or email hello@thesocialimpact.co
.

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The Social Impact Podcast

Episode Title: Opting In to Humanity, Courage, and Imagination with Aurora Archer

Host: Bree Jensen
Guest: Aurora Archer — CEO & Founder, The Opt-In

Episode Overview

In this inspiring conversation, host Bree Jensen sits down with Aurora Archer, a visionary leader, cultural strategist, and advocate for equity-centered leadership. As the CEO and Founder of The Opt-In, a certified B Corporation, Aurora partners with organizations to transform workplace cultures and create environments where all identities thrive.

Drawing on over 25 years of global experience across Fortune 100 companies, startups, and social enterprises, Aurora shares her personal journey from San Antonio to the boardroom—and the powerful lessons in self-awareness, values, and belonging that have guided her along the way.

Together, Bree and Aurora explore how to lead with love, stay grounded in your values, and sustain your work in impact-driven spaces through courage, rest, and imagination.

Key Themes and Takeaways

  • Roots and Resilience: How Aurora’s Afro-Latina upbringing in Texas and Mexico shaped her understanding of humanity, empathy, and advocacy.
  • Values as a North Star: Why integrity, courage, and curiosity remain at the heart of leadership.
  • Opting In to Humanity: The call to embrace self-awareness, stay curious, and take accountability for the energy we bring into every space.
  • Sustainable Advocacy: Knowing your role, resting when needed, and recognizing that every contribution—from the front lines to handing out water—is vital to lasting change.
  • Reimagining Beauty and Representation: A look at Latinas in Beauty, where Aurora serves as an advisor, and how Latina leaders are redefining beauty and entrepreneurship.
  • Imagination as a Tool for Change: Aurora’s invitation to “opt in” to imagination as a path toward a more equitable and loving world.

Featured Quotes

“Every time you point a finger at someone, there are three pointing back at you.” — Aurora’s mother“I am the only person responsible for the energy I bring into a room.” — Aurora Archer“Start where you are, start with what you have, and start with whatever room you’re already sitting in.” — Aurora Archer“Our values are the North Star—they keep us pointed toward our collective humanity.” — Aurora Archer

Rapid Fire Reflections

  • Motivation for Change: Love
  • Well-being Practice: Daily ritual and stillness
  • Advice for Listeners: Start where you are, with what you have, and with the room you’re in

Connect with Aurora

About the Guest

Aurora Archer is the CEO and Founder of The Opt-In, a certified B Corporation dedicated to helping organizations transform their cultures and lead with equity, belonging, and authenticity. A first-generation Afro-Latina and graduate of Syracuse University, Aurora’s 25+ year career spans global leadership in Fortune 100 companies, startups, and social enterprises. She has been featured on the cover of Working Mother magazine, received multiple leadership awards, and hosts The Opt-In Podcast, where she explores the intersections of identity, equity, and humanity.

Closing Message

If this episode inspired you, please subscribe, leave a review, and share it with a friend who’s creating impact in their community.
 To learn more about The Social Impact Podcast or explore partnership opportunities, visit thesocialimpact.co or email hello@thesocialimpact.co
.

People on this episode